E-commerce

Author: Yu Liping
Publisher:
Publish Date: 2004-04-01
Features: The book "E-commerce" has the following characteristics: First, it adheres to the principle of technological leadership, emphasizing the fundamental technologies in the field of e-commerce, including basic network technology, website development, computer security and authentication, and related knowledge. Second, it comprehensively and systematically introduces the latest knowledge in the field of e-commerce, including basic theories of e-commerce, e-commerce frameworks and transaction models, electronic payment and online banking, logistics and supply chain management, online marketing, online advertising, and e-commerce law. Third, it covers knowledge related to e-commerce system development and informatization, including e-commerce project management and enterprise informatization. The purpose of writing this textbook series is to provide readers with a way to learn and understand e-commerce knowledge. The basic guiding philosophy of this textbook series is "novel, practical, and comprehensive," with up-to-date knowledge points, a focus on practicality in technical aspects, and comprehensive theoretical content, integrating e-commerce technology and e-commerce knowledge organically. It can be used as teaching material for e-commerce courses in universities and colleges, and can also be referenced by personnel in various enterprises and public institutions.