Short-lived: Details and Analysis of the Demise of a Two-Year-Old Company

Author: Fang Gang
Publisher:
Publish Date: 2005-11-01
Features: This is the decline legend of a short-lived company that only survived for two years. The greatest value of this book lies not only in diagnosing the pathological causes of the company's failure to warn future generations, but more importantly, in its vividness and authenticity. The case events themselves are real. The company was backed by a powerful listed company, but from the start of hiring high-salary staff to the point where conflicts escalated for various reasons and the company disbanded, it lasted less than two years. The details are indeed thought-provoking. The classroom teaching itself is real. The former manager, now a university teacher, transformed the entire event into a case study as an innovation in teaching methods. The teacher merely provided the content, process, and details of the event, while the analysis and dissection were almost entirely completed independently by the students. The students' analysis itself is real. Over a hundred students from psychology and management majors, using their perspective as onlookers, youthful passion, and professional knowledge, conducted an incisive analysis of the event. The students' remarks in the book are completely authentic records, allowing readers to gain a deep understanding of the principles of management, and many of the viewpoints and conclusions are trulying. For well-known reasons, the real names of the individuals involved in the book have been replaced with names of various animals, which makes reading more relaxed and natural. Especially in the arrangement of format, scenario, and rhythm, it is unique and ingenious. All of these constitute the unique value of this book, making it absolutely worth reading carefully.