Travel Product Design and Operation Manual

Author: Zhang Daoshun
Publisher:
Publish Date: 2006-01-01
Features: Part I Theoretical Knowledge
Chapter 1 Basic Knowledge of Tourist Products [Chapter Introduction]
1. The Concept of Tourist Products
2. Classification of Tourist Products
3. Characteristics of Tourist Products [Chapter Summary]
Chapter 2 Design and Management of Tourist Products [Chapter Introduction]
1. The Concept of Tourist Product Design
2. The Position of Tourist Product Design
3. Tasks of Tourist Product Design
4. Methods of Tourist Product Design
5. Content of Tourist Product Design [Chapter Summary]
Chapter 3 Pricing Strategies for Tourist Products [Chapter Introduction]
1. Basic Concepts of Tourist Product Pricing
2. Factors Affecting Tourist Product Prices
3. Basis for Determining Tourist Product Prices
4. Pricing Methods
5. Pricing Strategies for Tourist Products [Chapter Summary]
Chapter 4 Construction of Distribution Channels for Tourist Products [Chapter Introduction]
1. Tourist Intermediaries
2. The Role of Tourist Intermediaries
3. Distribution Models
4. Principles and Basis for Selecting Distribution Models
5. Strengthening the Construction and Management of Distribution Channels [Chapter Summary]
Chapter 5 Promotion Strategies for Tourist Products [Chapter Introduction]
1. Establishing Good Public Relations
2. Advertising Promotion
3. Sales Promotion [Chapter Summary]
Chapter 6 Personal Promotion of Tourist Products [Chapter Introduction]
1. Characteristics of Personal Promotion
2. General Steps of Personal Promotion
3. Some Techniques in Personal Promotion [Chapter Summary]
Chapter 7 Quality Management of Tourist Products [Chapter Introduction]
1. Quality Management of Material Tourist Products
2. Providing Convenient Services for Customers
3. Providing Personalized and Caring Services for Customers
4. Providing High-Quality Sales Follow-Up Services
5. Quality Requirements for Sales Personnel in Tourist Products [Chapter Summary]
Part II Sightseeing Tourism Products
Chapter 8 Design and Operation of Domestic Sightseeing Tourist Products [Chapter Introduction]
1. Itinerary Design of Domestic Sightseeing Tourist Products
2. Element Analysis of Sightseeing Tourist Products
3. Type Analysis of Domestic Sightseeing Tourist Products
4. Recommendations for Domestic Conventional Sightseeing Tourist Products
5. Introduction to the Itineraries of 23 Conventional Tourist Routes in China [Chapter Summary]
Chapter 9 Design and Operation of Overseas Sightseeing Tourist Products [Chapter Introduction]
1. Analysis of the Overseas Tourism Market
2. Design and Operation of Chinese Sightseeing Overseas Tourist Products
3. Template for Recommended Overseas Sightseeing Tourist Products
4. Overview of Common Overseas Sightseeing Tourist Products in the Market
Appendix: Main Policies and Regulations of the National Tourism Administration on Overseas Tourism [Chapter Summary]
Part III Business Tourism Products
Chapter 10 Design and Operation of Business Tourism Products [Chapter Introduction]
1. Overview of Business Tourism
2. Analysis of Business Tourism Demand
3. Analysis of Business Tourism Supply
4. Current Market Competition Analysis of Business Tourism in China
5. Entry Points and Profit Models for the Business Tourism Market in China
6. Business Tourism Practice—Analysis of Key Business Tourism Cases [Chapter Summary]
Part IV Themed Tourism Products
Chapter 11 Design and Marketing of Themed Tourism Products [Chapter Introduction]
1. The Booming Development of Themed Tourism Products
2. Market Analysis
3. Collection and Screening of Creative Ideas
4. Conceptual Development and Testing
5. Formulation of Marketing Strategies
6. Business Analysis
7. Product Development
8. Test Marketing
9. Official Launch [Chapter Summary]
Chapter 12 Design and Operation of Youth Educational Tourism Products [Chapter Introduction]
1. Definition of Educational Tourism
2. Market Analysis
3. Product Design
4. Key Points to Note in Educational Tourism Product Design
5. Learning from Others—A Brief Analysis of the Development of Educational Tourism Products in the United States
6. Marketing Innovation in Educational Tourism [Chapter Summary]
Chapter 13 Design and Operation of Elderly Tourism Products [Chapter Introduction]
1. Market Analysis of Elderly Tourism
2. Current Status and Trends of Elderly Tourism Product Design
3. Six Key Steps in Elderly Tourism Product Design
4. Analysis of Safety Issues and Safeguard Measures in Elderly Tourism
5. Case Analysis of Four Types of Elderly Tourism Products
6. Learning from Others—A Brief Analysis of the Development of Elderly Tourism Abroad
7. Expert Advice—Marketing Strategies for the Elderly Tourism Market [Chapter Summary]
Chapter 14 Design and Operation of Wedding Tourism Products [Chapter Introduction]
1. Overview of Wedding Tourism
2. Current Status and Future Development Trends of the Wedding Tourism Market
3. Case Analysis of Wedding Tourism Products
4. Key Points to Note in Wedding Tourism Product Design
5. Wedding Tourism Marketing Secrets
6. Introduction to Overseas Wedding Tourism Destinations—Bali Romantic Wedding Tour [Chapter Summary]
Chapter 15 Design and Operation of Sports Tourism Products [Chapter Introduction]
1. Market Analysis
2. Current Status and Development Trends of Sports Tourism Product Development
3. Main Sports Tourism Products
4. Key Points to Note in Sports Tourism Product Development
5. Learning from Others—A Brief Analysis of the Development of Sports Tourism Abroad [Chapter Summary]
Main References