Solo expert in your field. 2.0CN

Author: Lin Ronghang
Publisher:
Publish Date: 2005-11-01
Features: New Thinking on Wealth / 1 Winning Modern Business Wars / 11 Insights from War Thinking / 12 The Tragedy of Intergenerational Wars / 33 The Key to Ideological Transformation / 6 Escaping the Dilemma of Physical Wealth / 91 The Fisherman on the Grassland and No Business to Manage / 92 Revitalizing Through Digitalization / 133 Creating Miracles with Network Direct Selling / 16 Emerging Virtual Wealth / 211 The Digital Life of the 21st Century / 212 Two Perspectives on the Internet / 233 Earning Virtual Wealth / 27 Knowledge Creates Wealth / 311 The Power of Knowledge / 312 Wealth Redistribution / 38
Part II: The Knowledge Hero Rankings / 42 Virtual Businesses / 42 Freedom of Choice / 51 Determination / 57 Making the Right Choices / 64
Part III: The Top Ten Spiritual Transformations of Knowledge Owners / 72 From Pride and Arrogance to Humility and Caution / 72 From Emphasizing Rationality to Emphasizing Emotion / 77 From Static Thinking to Innovative Thinking / 84 From Low-Level Thinking to High-Level Thinking / 89 From Greedy and Poor to Acquiring Wealth / 97 From Vain Happiness to True Happiness / 103 From Unconscious Choices to Conscious Choices / 108 From Linear Growth to Geometric Expansion / 118 From Individual Struggle to System Collaboration / 124 From Physical Assets to Knowledge Assets / 132
Part IV: The Work and Knowledge of Knowledge Owners / 142 Basic Knowledge of E-commerce / 1421. The Concept of the Internet / 1422. The Concept of E-commerce / 143 Establishing Improvement Plans / 148 Mastering Communication Methods / 1541. The Concept of Communication / 1542. Basic Principles of Communication / 1553. Improving Communication Skills / 158 Mastering Marketing Methods / 1621. Basic Concepts of Marketing / 1622. Marketing Digitalization / 1643. Building a Marketing System / 1664. Effective Marketing Management / 169
Part V: Case Studies / 172 Introduction / 172 Company Background / 1731. Dell Company Background / 1732. Lexmark Company Background / 1743. Amazon Company Background / 1754. IBM Company Background / 176 E-commerce Models / 177 Company Operational Models / 178 Company Business Models / 180 Conclusion / 184 Afterword / 188