Exhibition and Convention Service Etiquette Standards

Author: Li Li
Publisher:
Publish Date: 2005-11-01
Features:
Chapter 1 Overview of Exhibition and Convention Service Etiquette
Section 1 Exhibition and Etiquette
1. Development of the Exhibition Industry
2. Exhibition Service Etiquette
★ Etiquette Story Snippet: Good exhibition etiquette planning can make a company "come alive" at the exhibition
Section 2 Overview of Exhibition Service
1. Content of Exhibition Service
2. Characteristics of Exhibition Service
3. Principles of Exhibition Service
★ Etiquette Tips: Non-verbal Communication
Chapter 2 Image Etiquette of Exhibition Service Personnel
★ Etiquette Awareness Quiz: Self-Image Test
Section 1 Grooming Etiquette
1. Ladies' Grooming
★ Etiquette Tips: Makeup and touch-ups should not be done in public
★ Etiquette Tips: Different focus points for makeup based on face shapes
★ Etiquette Tips: Hairstyles should be both beautiful and convenient
2. Gentlemen's Grooming
★ Etiquette Tips: Choosing and matching glasses
★ Etiquette Tips: The magic of perfume
Section 2 Attire Etiquette
1. Coordination of Attire
2. Color Coordination
3. Different Types of Exhibitions Require Different Attire
Section 3 Posture Etiquette
1. Eye Contact
2. Posture
★ Etiquette Tips: Basic principles of good posture
★ Etiquette Tips: Training methods for good posture
★ Etiquette Tips: Arm placement
3. Gestures
4. Facial Expressions
Chapter 3 Exhibition Activity Etiquette
★ Etiquette Awareness Quiz: Why Do Exhibitors Fail?
Section 1 Planning Exhibition Service Etiquette
1. Setting Corporate Exhibition Goals and Completing Meeting Budgets
2. Composition, Packaging, and Training of Corporate Exhibition Personnel
3. Pre-Exhibition Promotion Etiquette
★ Etiquette Tips: Notes for Email Creation
★ Etiquette Tips: Golden Ideas for Pre-Exhibition Promotion
★ Etiquette Story Snippet: Excellent Example of Pre-Exhibition Emails
4. Booth Design Etiquette
★ Etiquette Tips: How to Attract Attention with a Small Booth
Section 2 Etiquette During the Exhibition
1. Booth Staff Etiquette
★ Etiquette Tips: Icebreaker Test
★ Etiquette Tips: How to Judge Customer Attitudes
★ Etiquette Story Snippet: Doing This Will Scare Off Visitors
2. Booth Staff Etiquette
★ Etiquette Tips: Employee Grooming Etiquette
★ Etiquette Tips: Exhibition Employee Do's and Don'ts
3. Exhibition Model Etiquette
Section 3 Post-Exhibition Phase
1. Post-Exhibition Follow-Up
2. Summary Phase
3. Evaluation Phase
Chapter 4 Meeting Activity Etiquette
Section 1 Meeting Etiquette Planning
1. Pre-Meeting Arrangement Etiquette
2. Key Points of Planning Etiquette
3. Venue Selection and Arrangement
★ Etiquette Tips: Prepare an Ideal Venue
★ Etiquette Tips: Venue Arrangement Details
★ Etiquette Story Snippet: Making the Venue Smooth and Efficient
4. Making Meeting Badges
5. Hospitality Service Etiquette
★ Etiquette Tips: Menu Design Principles
6. Notification and Invitation Etiquette
★ Etiquette Story Snippet: Where Is the Main Speaker at the Opening? What Happened?
Section 2 On-Site Meeting Service Etiquette
1. Registration and Check-in Service
★ Etiquette Tips: Economical and Practical Exhibition (Meeting) Event Handbook
2. Reception Service Etiquette
★ Etiquette Tips: Handshake Etiquette, Car Etiquette, and Introduction Etiquette
3. Guidance Service
★ Etiquette Story Snippet: Attractive Guides Make the Elderly Feel at Ease
4. Etiquette for Meeting Moderators and Speakers
5. Booth Staff Service Etiquette
6. Tea and Coffee Break Service Etiquette
7. Safety and Confidentiality Service
★ Etiquette Story Snippet: Staff Should Not Be Such a "Star" at the Venue
8. Sightseeing Service
Section 3 Post-Exhibition Service Etiquette
1. Arranging Delegates' Return Trips and Clearing the Meeting Venue
2. Expressing Gratitude and Post-Exhibition Promotion
3. Updating the Client List and Turning Potential Clients into Actual Clients
4. Strengthening Client Connections and Promoting Trade Transactions
5. Precautions for Post-Exhibition Work
★ Etiquette Awareness Quiz: Key Points and Improvement Plan for Meeting Etiquette
Chapter 5 Common Meeting Service Etiquette
Section 1 Press Conference Etiquette
1. Determining the Type, Specification, Direction, and Basic Style of the Press Conference
2. Preparing for the Press Conference
3. Inviting the Media
★ Etiquette Awareness Quiz: Should a Press Conference Be Held?
4. On-Site Etiquette for the Press Conference
Section 2 Seminar Meetings
Section 3 International Meeting Etiquette
1. Basic Principles of International Meeting Service Etiquette
2. Basic Etiquette for Hosting and Attending Banquets in International Meetings
3. Etiquette Standards for Service Personnel in International Meetings
★ Etiquette Tips: Matters to Note for Other Meetings