Small Businesses Making Big Money: 18 Ultimate Strategies for Fast Wealth Creation

Author: Dan Kennedy (USA)
Publisher:
Publish Date: 2006-01-01
Features: Ranked on the U.S. Business Week, Top 15 Business Bestseller List in 2004! The author of this book has built a fortune from scratch, and is highly recommended by the world's potential master, Brian Tracy. This is a book that guides you to get rich quickly! This book has been listed by INC. magazine as one of the "100 Best Business Books." "This book provides entrepreneurs with many practical suggestions." – Houston Business Journal "There is more entrepreneurial wisdom in this book than in a full MBA program." – Dr. Hubble Trub, Associate Professor at the University of Notre Dame "I love this book. Fourteen years of experience in human resources did not help me solve the employee management problems in my own company. Thanks to this book, it guided me through the difficult early days of entrepreneurship." – Kim Beshamel, Freelancer Translator's Preface Recommended Preface Foreword Chapter 1 Decisions on the Path to Success The success of entrepreneurs mainly lies in decision-making Be wary: Your entrepreneurial reason may be an obstacle that needs to be overcome Abandon the "just try" mindset Keep your promises Condemn: You are a workaholic Remember: You are taking risks The great lie: Entrepreneurs must pay a huge price for success Independent determination Maintain spiritual resilience at all times Hey, it's not fair Chapter 2 True Entrepreneurial Experience: Success Reports from the Front Line Pride – the driving force of entrepreneurs Walking on a lonely path Twenty years later, I succeeded overnight Accompanying success is failure Successful entrepreneurs and failed entrepreneurs Good news Chapter 3 How to Test a Truly Great Idea Ask your customers Ask your partners and competitors Convenient direct mail test "Steal" tested strategies He who stands on the shoulders of giants can see further How to become more creative If everyone disagrees with your idea Chapter 4 How to Position Your Business Correctly Positioning Strategy One: Naming Your Business to Attract Target Customers Positioning Strategy Two: How to Price Your Business Positioning Strategy Three: Properly Position Your Brand Image Positioning Strategy Four: Self-Planning Who do you think you are? Chapter 5 How Entrepreneurs Make Big Money What do you want to be when you grow up The secrets of wealth accumulation The wrong understanding of value The amazing value of replicable models The six abilities of an entrepreneur Chapter 6 How to Achieve Marketing Breakthroughs Avoid major marketing mistakes Breakthrough Strategy One: Target Opportunity Markets for Expansion Breakthrough Strategy Two: Find New Sales Channels Breakthrough Strategy Three: Defeat Your Competitors with Strong Quality Assurance Breakthrough Strategy Four: Provide Excellent Service to Win Good Reputation Breakthrough Strategy Five: Seek Strategic Marketing Alliances Breakthrough Strategy Six: Leverage the Professional Support of Experts and Consultants Chapter 7 Sell Your Life The Wrong View of Selling Maintain a selling mindset throughout your life The two most important sales pitches in your life Build a bridge of confidence Sell your product or service Chapter 8 The Key Figures in the Company Take off your rose-colored glasses Select key business partners The worst numbers in business operations Chapter 9 Dealing with Lawyers and Accountants Sue when you need to Sue back When you really need legal help A good accountant "Rearview Mirror," "Magnifying Glass," and "Telescope" Who can you rely on? Chapter 10 Why Entrepreneurs Are Different from Professional Managers Forget the so-called sense of ownership How your employees will sabotage your business What works best for you is the best method Chapter 11 How to Manage Cash Flow Five ways to increase cash flow Two often-overlooked methods to increase sales, profits, and cash flow The ultimate strategy to increase cash flow: Prepayment Chapter 12 How to Achieve Maximum Efficiency Time management is a big problem "Taking immediate action" is not the best advice Focus on the cost of time Entrepreneurial time management Don't let others steal your time The secret of the secret of getting rich Chapter 13 Let Luck Knock on Your Door Clarify your goals How to do the right thing at the right time Practical tips for attracting luck Chapter 14 Maintain Your Integrity in an Unhealthy World The dangers ahead How to have both "fish" and "bear" Integrity is the foundation for development Unleash the power of your beliefs Entrepreneurs need strong beliefs Chapter 15 Mini Joint Ventures Use strategic alliances to bring wealth opportunities The vaccine for advertising promotion Chapter 16 Make Your Business More Independent Don't let your business bind you Find your own path How to make your business mature quickly Chapter 17 How to Get Your Business Out of Trouble Cash flow is everything Make drastic cuts in costs Develop a work plan Don't accept failure silently Focus your energy on business innovation Chapter 18 About Internet Technology What users of the Internet really buy is what they don't see The Internet is no free lunch How should you treat Internet marketing The fax machine: a marketing promotion tool The final idea about technology Afterword