Newly Compiled Principles of Marketing

Author: Liu Xuehua
Publisher:
Publish Date: 2004-12-01
Features: This book comprehensively and systematically elaborates on the basic theories and methods of marketing. Overall, the book has a well-structured layout, fresh content, a strong connection between theory and practice, concise language, and clear, in-depth explanations that are easy to understand. It can serve as both a teaching text for students majoring in economics and management, as well as a reference for business professionals seeking to learn about marketing. The book consists of 13 chapters, co-authored by a team of middle-aged and young teaching staff with extensive teaching experience.