PR Wisdom 168

Author: Zhao Wenming
Publisher:
Publish Date: 2006-01-01
Features: This book introduces 168 successful cases and stories from domestic and foreign, providing hands-on materials for practical public relations. It enables readers to absorb comprehensive and rich knowledge of public relations in the shortest time, helping public relations professionals understand how public relations operates in a highly competitive environment, interpreting the secrets of successful public relations professionals, and analyzing the qualities required for public relations professionals to excel in the workplace.