Lexus: Focused on perfection, almost demanding

Author: (USA) Chester Dawson
Publisher:
Publish Date: 2006-01-01
Features: Author Chester Dawson conducts an in-depth study of the history of Lexus, allowing you to understand why Toyota Motor Corporation decided to compete with German luxury brands in the market and how it gradually achieved its ultimate goal from the secret meeting of the board in 1983. At the same time, this book also provides the secrets of the brand's success: why and how to establish unparalleled product quality, create unforgettable advertising campaigns, and build a customer service system. This book is a must-read for experts and professionals in the automotive industry, and it will also guide managers and executives who are confused about how to create, maintain, and expand an elite brand.