Cultivating the Core Competitiveness of Insurance Enterprises

Author: Liu Zicao
Publisher:
Publish Date: 2005-11-01
Features: The research in this book is systematic, and the logical relationships are also relatively close. The author first defines the core competitiveness of insurance enterprises, thereby identifying the objects of cultivating core competitiveness. On this basis, the book elaborates in detail on six topics: strengthening human resource management, implementing customer-oriented strategies, creating learning organizations, enhancing insurance services, corporate culture construction, and insurance innovation. Among these six, customer loyalty, insurance services, and corporate culture belong to the core competitiveness of enterprises, human resources are the source of core competitiveness, and innovation and learning are the driving force and guarantee for core competitiveness. The first three are discussed from the perspective of core competitiveness elements themselves, while the latter three are discussed from the perspective of methods and approaches. Using the evaluation criteria of value, uniqueness, scarcity, extendibility, difficulty of imitation, and knowledge, combined with the actual development of insurance enterprises, the core competitiveness of insurance enterprises is defined. From the perspective of customer loyalty and customer satisfaction in customer-oriented strategies, the objects and methods of cultivating core competitiveness are determined. Human capital is the source of core competitiveness of insurance enterprises, and aspects such as talent acquisition, talent retention, and team management are further discussed.