Ye Maozhong's Planning: Volume 1 · Doing

Author: Ye Maozhong Marketing Planning Agency
Publisher:
Publish Date: 2006-01-01
Features: This book presents a comprehensive showcase of 28 practical marketing and advertising case studies personally planned by the renowned marketing strategist Ye Maozhong. In this book, the author proposes the concept of "Vertical and Horizontal Marketing," emphasizing that "only by mastering both can one dominate the market." The case studies featured in this book demonstrate the author's successful application of vertical and horizontal marketing in real-world scenarios. In emerging markets, vertical marketing allows for easy territorial expansion, while in highly competitive mature markets, horizontal marketing is essential for creating creative miracles. The book offers practical insights, experiences, reflections, and unique perspectives from the author, along with numerous images and Ye Maozhong's signature humorous writing style, sharing with readers the Ye Maozhong experience for rapidly enhancing brand visibility and sales.