Successful Store Manager Training

Author: Su Chunli
Publisher:
Publish Date: 2006-01-01
Features: In recent years, with the intensification of economic globalization, international chain enterprises and well-known brand products have also entered the domestic market, and the competition among various retail stores has become increasingly fierce. Therefore, retail store management cannot remain closed off from the world as before; it should introduce new concepts of store management and enrich management techniques. As the backbone of retail store management, store managers play a crucial role in bridging the gap between upper management and operations. It is not difficult for a company to open a branch store, let alone several, but it is not easy to cultivate even one, let alone ten or more strong store manager talents at the same time. This book is specifically written to meet the practical needs of enterprises in this regard. It compiles the technical and operational skills that modern store managers should possess, including product strategy management, sales performance management, store personnel management, in-store management and operations, as well as customer service and management capabilities. Additionally, in the selection process, this book strives for practicality and operability. It is believed that this book can contribute to those who aspire to become successful store managers.