Win-Win Modern Business English Negotiation

Author: Qiu Gejia
Publisher:
Publish Date: 2006-01-01
Features: 45 negotiation cases, honest transactions; 90 negotiation tips, profound insights; 400 negotiation idioms, fluent responses; panoramic view of international bidding, how to compete with strength.
How to think in English for business negotiations? How to resolve conflicts, break free from negotiation dilemmas, and become partners rather than opponents? This book combines theory with practical cases, with each case presented in both Chinese and English for comparative learning and skill enhancement. A full simulation of a tense international bidding negotiation allows you to immerse yourself and learn more negotiation skills.
This book elaborates on the awareness of economic and trade negotiations, emphasizes spoken negotiation practice, expands knowledge in economic and trade negotiations, develops negotiation skills, and improves oral communication abilities in economic and trade negotiations. It is suitable for universities and vocational and technical colleges for teaching spoken business English, as well as for business negotiation professionals to practice spoken English, seek negotiation strategies, and learn language skills in economic and trade negotiations.