Samsung and Sony

Author: Fan Lianlei
Publisher:
Publish Date: 2006-01-01
Features: Samsung and Sony are two formidable rivals with vastly different personalities. One is trendy and ambitious; the other is steady, noble, and relentlessly innovative. They represent the clash of rising stars and industry giants, a battle of style and prestige in the market. At the same time, both are leaders in their respective industries. This book provides an in-depth comparison and analysis of their brand positioning, product design, business philosophy, marketing models, and international development, uncovering the secrets behind the success of Samsung and Sony. It reveals the strategies of the world's top-tier premium brands.