P&G and Unilever

Author: Ma Ning
Publisher:
Publish Date: 2006-01-01
Features: Just like McDonald's and KFC in the fast-food industry, or Coca-Cola and PepsiCo in the beverage industry, P&G and Unilever form the "twin stars" of the consumer goods industry. One is an expert in brand management, a global giant in consumer goods, while the other is an expert in product marketing, the world's second-largest consumer goods giant. They provide competing consumer goods, yet both have achieved success. What is the secret behind this? Don't hurry—this book reveals the top consumer goods marketing secrets from the world's leading companies. It provides an in-depth and detailed analysis of both companies from aspects such as brand building, marketing models, advertising, channel management, product management, business strategies, talent strategies, promotional methods, corporate culture, and China strategies, uncovering the secrets of their success in the consumer goods industry. If you want to enter the consumer goods industry and achieve success, then hurry up and learn from the experts!