Certainly it is you

Author: Friedheim Schwartz (Germany), Wang Wei
Publisher:
Publish Date: 2004-01-01
Features: Every second, the world consumes over 3,900 cups of Nestlé coffee! Fully reveals the extraordinary development journey of the industry giant! Comprehensively uncovers the mysteries of the rise of the world's leading food industry leader! As of July 2002, Nestlé's total market value exceeded $100 billion, surpassing the GDP of New Zealand. With 508 factories in 85 countries and nearly 260,000 employees globally, it ranks 23rd on the Fortune magazine's list of the world's 500 largest companies. This is a book about Nestlé's corporate culture, introducing the unique business philosophy of the food industry giant, its effective management methods, deeply rooted brand image, and Nestlé's business examples in the Philippines. Over more than a century of (operational history), Nestlé gradually transformed from weak to strong, from small to large, and ultimately became a dominant force in the world food industry. In a sense, Nestlé is undoubtedly a successful model of multinational corporate development. Domestic enterprises facing various challenges in the 21st century can draw lessons from Nestlé and even see their own future in it. Without a doubt, this book holds significant reference value for them.