Tomorrow will you still buy me?

Author: Wu Shixiong
Publisher:
Publish Date: 2004-01-01
Features: He – Made Intel Thrive in China! He – Shares Decades of Marketing Management Experience Worth Billions! He – Tells You: In the Digital Economy Era Where Advertising and Price Cutting Fail, How to Find Customers, Win Them Over, and Retain Them? How to Keep Tomorrow's Trendy New Consumer Crowd "Buying" from You? (Reported in Beijing Youth Daily · Digital Era on November 11, 2003, C11 Edition; Jointly Recommended by Gao Ruibin, President of Motorola China; Chen Yongzheng, President of Microsoft China; Yang Yuqing, President of Lenovo Group; He Lumin, President of Airdog Technology; John Yam, Director of External Relations of P&G Greater China; Zhan Hongzhi, CEO of Publishing Business at TOM Group; Zhan Guodong, Chief Representative of Ford China Credit Company; Dr. Hu Dayuan, Dean of Peking University International MBA)
Wu Shixiong, a marketing master from China who once served as the Director of Marketing Development in Intel's Asia-Pacific region, entered the mainland Chinese market in the early 1990s and successfully led the marketing efforts for the Pentium processor. Of course, it wasn’t just Intel—within the book, you’ll also find the successful experiences of global enterprises like P&G, Motorola, Dell, Samsung, and Master Kong in China.
Wu Shixiong possesses an international perspective and offers profound and unique insights into the Chinese market. With China's entry into the WTO, increasingly complex competitive environments, the continuous integration of digital elements into various products, and the rapid growth of the new digital generation of consumers, traditional marketing methods like advertising and price cutting have become ineffective, and old marketing practices have faced unprecedented challenges.
How to gain consumer loyalty? How to make marketing more effective? The key lies in whether you have a scientific marketing management concept and mechanism. This book will tell you:
1. The pitfalls of old marketing models in the digital economy era.
2. How to tailor marketing strategies for the Chinese market.
3. How to build brands in the digital economy era.
4. How to win the loyalty of the new digital generation of consumers.
5. How to establish a full-resource marketing management platform.
This book is not only a guide for corporate managers, but also a practical guide for professionals working in marketing and sales. At the same time, it also holds significant guidance value for those working in related marketing and sales fields.