Hotel Marketing Practice

Author: He Lifang
Publisher:
Publish Date: 2005-12-01
Features: An international hotel professional training company with top-tier training resources, a large number of U.S.-certified Chinese hotel industry trainers, and extensive consulting experience in training design, implementation, and evaluation, as well as excellent international standard training courses. In recent years, the company has established hotel professional training programs in over a dozen major and medium-sized cities in China, including Beijing, Shanghai, Chongqing, Nanjing, and Hangzhou. Managers from the China Hotel Association, the Hotel Branch of the Shanghai Changning District Tourism Association, the Chongqing Tourism Bureau Hotel Association, HNA Hotel Group, Zhejiang Kaiyuan International Hotel Group, Homeinn Hotel Chain, and hundreds of other domestic and international star-rated hotel management teams have participated in the company's training programs, which have received highly positive evaluations. In 2005, the Nanjing/ Training Center in China partnered with a U.S. company to create " SinporoTrainingInternational" and registered it in California. The company's meticulously developed courses, such as "Hotel Industry Trainer Training TTT," "Hotel Industry Management Skills HSS," and international professional qualification certification training, have gained industry-wide recognition and are expected to become industry standards.
With the globalization of the economy and the internationalization of competition, marketing innovation has become the cornerstone of corporate survival and development. The modern hotel industry also faces an unprecedentedly fierce market competition environment, where successful marketing serves as an effective guarantee for a hotel to maintain its stability. Hotel marketing is not just general business sales; it has the function of understanding, researching, and meeting guests' reasonable needs and consumption desires, identifying the hotel's target market, and designing, combining, and creating appropriate hotel products to satisfy this market. Simply put, hotel marketing is a series of business and sales activities aimed at meeting customers' reasonable demands to ensure the hotel's profitability. The core of marketing is to meet guests' reasonable needs, with the ultimate goal of generating profit for the hotel.
Starting from hotel marketing theory, this book systematically and comprehensively elaborates on hotel marketing research and analysis, hotel market segmentation and positioning, and various methods of hotel marketing promotion. It focuses on introducing practical operations such as internal hotel marketing, hotel event promotion marketing, hotel media advertising marketing, hotel culture and brand marketing, hotel online marketing, hotel relationship marketing, and hotel marketing management. The book is highly practical and systematic. It is suitable for hotel management personnel and employees for training and self-study, as well as for hotel management students studying independently.