Newly compiled hotel goods and recreational facilities management

Author: Cai Wankun
Publisher:
Publish Date: 2005-11-01
Features: Hotel and Recreation Facilities Management is one of the 21st Century Hotel Professional Manager Training Series organized and published by Guangdong Tourism Press. It is also a professional book and teaching material for the business management of the merchandise and recreation departments in hotels and inns. Modern hotels are a comprehensive and interdisciplinary service industry. From the perspective of generating economic income through product exchange, in addition to accommodation and catering, the management of merchandise and recreational facilities are two of the most important business operations, reflecting the comprehensive and interdisciplinary nature of modern hotels and serving as a significant source of revenue. The merchandise department of modern hotels primarily handles a variety of goods, including high-end and mid-range handicrafts, replica cultural relics, tourist souvenirs, traditional Chinese medicines, fashionable apparel, and daily necessities. It achieves good economic benefits through the profit margin of buying and selling various goods. With hundreds of product categories and countless designs, the merchandise department operates with strong comprehensiveness. The recreation department of modern hotels provides guests with a range of recreational, fitness, entertainment, health, and beauty facilities to meet their consumption needs and generate favorable economic benefits. With dozens of recreational programs, the hotel's recreation department combines them into a scale of operations, thereby also demonstrating strong comprehensiveness. This book studies and introduces the principles, technical methods, and case studies of the business management of the merchandise and recreation departments from the perspective of comprehensive services in modern hotels. It is an innovative and specialized work on the comprehensive service management of modern hotels and recreation departments.