Thought marketing

Author: Qiu Ziz
Publisher:
Publish Date: 2006-01-01
Features: Qiu Ziz's articles have three distinctive characteristics:
First, he is good at insight. As a frontline marketing warrior who must first complete sales tasks, Qiu Ziz can "step outside the three realms" to "see the true face of Mount Lu," grasping the trends of marketing changes. This expertise makes it easier for him to drive sales. This is the difference between "doing sales for sales" and "doing sales beyond sales."
Second, "from methods to methodology." This means discovering patterns from individual cases and proposing concepts. A methodology without methods is prone to empiricism; a methodology without methods is prone to idealism. Moving from methods to methodology, and then back from methodology to methods, is the marketing weapon needed by frontline marketing warriors. The combination of methods and methodology gives readers of Qiu Ziz's articles a "broad applicability."
Third, reflection, questioning, and independent thinking. Questioning is not just for the sake of opposition. When a marketing model becomes fashionable, it signals collective disaster in the marketing industry. When terminal sales become mainstream, to the point where terminal sales are treated as a universal solution regardless of suitability, Qiu Ziz can timely voice his doubts, helping to keep some marketers.