Brand Strategy: China Marketing and Planning Elite Forum

Author: Zhong Chaojun
Publisher:
Publish Date: 2006-01-01
Features: "China Marketing and Planning Elite Forum" is a comprehensive collection of classic works in Chinese marketing and planning in the new century, serving as an excellent textbook for the current Chinese local marketing and planning culture. It is based on the rich practices of numerous elites, summarizing, refining, and organizing the successful experiences in Chinese marketing and planning, condensing the profound insights of Chinese marketing and planning elites. It is a practical guide for developing China's market economy. "China Marketing and Planning Elite Forum" is a stage for Chinese marketing and planning elites. The forum gathers entirely original works, reflecting the innovative spirit of Chinese marketing and planning elites in the context of China's national conditions. It is committed to building a local Chinese marketing and planning culture system, holding significant guiding significance for the development of marketing and planning practices in Chinese enterprises.