Lizard Marketing

Author: Lizard Team
Publisher:
Publish Date: 2005-09-01
Features: "China Marketing and Planning Elite Forum" is a collection of classic works in Chinese marketing and planning in the new century, an outstanding work of local Chinese marketing and planning culture at the current stage, and a stage for the original works of Chinese marketing and planning elites. It embodies the innovative spirit of Chinese marketing and planning elites based on their research of the national conditions. This book is part of the series. Lizard Team is a highly influential professional marketing and planning institution in China. In recent years, Lizard Team has achieved remarkable success by applying the "Ultra-Exceed Marketing" strategy, creating many renowned national brands such as Hacai Five Elements Needles, Good Memory Stars, and "Le Wuyan" Non-Fume Cookware. This book provides an in-depth yet accessible explanation of Lizard Marketing. Building a cultural system for local marketing and planning, focusing on the crystallization of elite wisdom and the true essence of practical experience!