The theory, analytical methods, and applications of flexible strategy

Author: Liu Yi
Publisher:
Publish Date: 2005-11-01
Features: Currently, the process of international economic integration is accelerating, market competition is becoming increasingly fierce, and corporate strategies are constantly adjusting. How to formulate the correct strategy and implement and control it effectively is a severe challenge facing enterprises and management scholars. Through large-scale empirical research on over 800 enterprises across 11 industries in 8 domestic provinces and cities, as well as a long-term tracking study of 5 enterprises for 5-7 years, this book constructs a theoretical framework for flexible strategy, an analytical method system, and derives empirical research conclusions. The book combines the systematic nature of corporate strategy theory analysis, the generality of empirical analysis, and the targeted nature of case analysis.