They changed the business.

Author: (English) Bloomsbury Publishing
Publisher:
Publish Date: 2005-11-01
Features: "Business is a game, the greatest game in the world, if you know how to play it." How to lead a company out of the mud and build a long-term, forward-looking enterprise? How to help businesses enter the blue ocean full of opportunities and challenges? The 50 business giants in this book provide the best examples! This book selects 50 business titans such as Jack Welch and Henry Ford. They either changed the business landscape with their extraordinary talents, leading their companies into the blue ocean full of opportunities and challenges and swimming freely within it; or they adapted to the business climate, turned the tide, led their companies out of the mud, and grew into long-term, forward-looking enterprises. This book provides detailed introductions and analyses of the legendary experiences, business philosophies, and decisive moments in business activities of the 50 business leaders. After reading this book, we will discover that wisdom in the business environment comes from experienced people, but it is not just the maxims they teach us that are meaningful. More importantly, it is the stories of their magnificent business careers. Douglas McGregor believed that leadership is not determined solely by the characteristics and personality of the leader, but is also closely related to the attitudes and needs of the followers, the structure of the organization, and the natural, social, economic, and political environments. In other words, the success stories of business leaders are not easily replicable, but their positive interaction with the business climate is something we can learn from.