Research on Innovation in China's Commercial Insurance Market

Author: Zhang Lin
Publisher:
Publish Date: 2005-11-01
Features: This book combines concepts from economics and marketing regarding market innovation to summarize and define the meaning of commercial insurance market innovation. It clarifies the three-dimensional concept of commercial insurance market innovation and constructs a theoretical framework for explaining it. The book systematically studies the theory and practice of China's insurance market innovation activities from multiple aspects, including institutional setup, governance structure, principal-agent relationships, market structure, investment systems, regulatory environment, information asymmetry, and technological and managerial levels, systematically outlining the intrinsic mechanisms of insurance market innovation. Drawing on the experiences and lessons from the evolution of international insurance market innovation, and combining with the development practices of China's insurance market, the book proposes comprehensive and constructive policy recommendations for the Chinese insurance industry to pursue development through commercial insurance market innovation.