Event economy

Author: Chen Laisheng
Publisher:
Publish Date: 2005-11-01
Features: Suitable for practical undergraduate, vocational and technical colleges, and adult higher education institutions for exhibition and convention course teaching. Applicable for teaching in exhibition and convention disciplines for management, economics, and related majors, as well as reference for industry professionals. Jointly written by more than ten institutions, including Fudan University, East China Normal University, Shanghai Normal University, Shanghai University of Science and Technology, Shanghai University of Engineering Science, and Suzhou University of Science and Technology, as well as influential enterprises, fully leveraging their strengths in theory and practice. The textbook content reflects broad job adaptability, applicability, and operability. Theoretical content is selected and explained with practical contexts. Based on theory, there are numerous application cases with real-world backgrounds, emphasizing the practicality and applicability of the textbook, making it a resource that enables hands-on practice after completion. The new format and layout integrate teaching aids with the main text, teacher guidance, cases, and exercises to facilitate teaching.
As a booming industry with a global annual output value of hundreds of billions of US dollars, the exhibition and convention industry not only generates significant economic benefits but also has a strong social and cultural impact. According to research by national authoritative economic institutions, the exhibition and convention industry is one of China's top ten industries with the greatest development potential in the next decade, making it worth extensive research. This book analyzes the current status and issues of China's exhibition economy and proposes development strategies. It offers specific approaches for project positioning and decision-making, proper selection and participation in exhibitions, exhibition crisis management, marketing, exhibition venue planning and management, exhibition logistics, exhibition tourism, exhibition pricing, and financial management, all based on extensive research. The book combines macro theory with concrete exhibition practices, addressing the past misconception of overemphasizing theoretical analysis and textual elaboration while neglecting practical operations and skill standards. It integrates knowledge, skills, cases, and training, playing a positive role in advancing both the theory and practice of China's exhibition economy.