Applied Statistics: Mathematical Statistical Methods, Data Acquisition and SPSS Application (Essentials Edition)

Author: Ma Qingguo
Publisher:
Publish Date: 2005-11-01
Features: This book is a concise version of Management Statistics (authored by Ma Qingguo, Science Press, 2002 edition). It relies on the most widely used SPSS statistical software in the social sciences as the primary tool, combining practical cases to explain commonly used statistical principles, methods, and techniques in social sciences, particularly in economics and management disciplines. This book breaks away from the traditional framework of statistics textbooks that focus on mathematical reasoning and formula proofs, truly emphasizing the application of statistical principles and methods to solve real-world research and social problems. It stresses a thorough understanding of statistical principles and methods while highlighting how to collect data, design statistical surveys, and utilize the powerful functions of SPSS software to analyze data and interpret results. This approach builds an applied statistics knowledge system that connects statistical principles, SPSS software skills, and statistical research methods, enabling students to quickly and effectively improve their analytical and problem-solving skills. The book is supported by multimedia teaching materials, instructional videos, and a collection of exercises and case studies, making it suitable as a statistics textbook for economics and management majors and other social science fields. It can also serve as a reference for practitioners interested in applied statistics and SPSS software.