Business Franchise Management Measures Application Guide

Author: Xiao Zhaochao
Publisher:
Publish Date: 2006-01-01
Features: It is predicted that more than half of retail sales will be conducted through franchising by 2010. Franchising has always been the only successful marketing concept—John Naisbitt, the renowned American prophet and author of the bestseller Megatrends, can certainly affirm this. It is undeniable that in terms of starting new small and medium-sized enterprises and developing existing businesses, franchising is unparalleled compared to any other business model known to us today—Bill Herkasky, former president of the International Franchise Association (IFA). If used appropriately, franchising can be an unparalleled way to expand a business—Robert Purvin, a famous American franchising lawyer and author of the bestseller How to Avoid Franchise Fraud.
This book systematically explains the legislative intent, background, and meaning of the "Measures for the Administration of Business Franchising" through a line-by-line interpretation of its articles. It analyzes the direction and development of franchising legislation from a legislative perspective and examines the shortcomings of the Business Franchising Administration Measures. This book holds significant reference and guiding value for franchising enterprises, franchising research and consulting personnel, government management personnel, franchisees, and potential investors aspiring to enter the franchising industry.