Terminal

Author: Zhang Xiaohu
Publisher:
Publish Date: 2005-10-01
Features: A practical textbook that teaches you how to retain customer footsteps at retail terminals; A military manual that teaches you to engage in terminal battle against competitors; A masterpiece in training and managing sales assistants, written by a frontline manager! Terminal execution lies in details. The author has described terminal sales assistants and terminal promotions so meticulously—it's truly remarkable. Difficult tasks are accomplished by starting with the easy, and great achievements are achieved through attention to detail. Success in terminal work doesn't require grand strategists; it calls for meticulous executors. This book is not only worth reading by frontline marketers and salespeople but also by university students in marketing. —Feng Guoying, author of "Hai'er Terminal" and graduate supervisor of Journalism, Communication, and Advertising at Xiamen University
In the escalating battle for terminal dominance, this book is undoubtedly an excellent tool. With it, you can train your sales assistants to become terminal snipers who always win battles and overcome obstacles; with it, you can ensure your salespeople excel in the last mile of marketing; with it, you can find effective methods to boost single-store retail sales. —Hou Dingwen, Training Center Manager of Guangdong Kelon Electric
This is one of the best works on terminal sales in the market so far. It offers profound insights into promotional, public relations, terminal management, and specific operational methods, all filled with wisdom. Whether for frontline salespeople or mid-to-high-level corporate managers, this book is highly valuable. —Sun Limin, Marketing Manager of CAV Audio
This book combines theory and practice very well. When reading marketing books, I always thought that the authors had never tried marketing themselves, but this book changed my perception. It has been very helpful for our training of sales assistants. —Yi Hui'an, Sales Manager of Samsung (China) Investment Co., Ltd.
This is a book that teaches you how to "sell," a treasure for terminal sales, and a must-read textbook for market sales assistants and promoters. This book embodies the author's 10 years of dedication and wisdom. Among the numerous marketing books available today, this one is undoubtedly a classic that combines terminal sales theory and practice. I believe that anyone who reads this book will benefit greatly. —Yao Shun'an, Vice President of Marketing at Zhongshan Xiao Ba Wang Electronics Co., Ltd.
This is a textbook that teaches you how to sell to customers, a military manual that teaches you how to engage in terminal "base battles" against competitors, and a work in training and managing sales assistants. The first part teaches sales assistants how to sell products with nothing but their mouths and minds; the second part teaches them how to promote products by using terminal promotional materials; the third part covers the daily management of sales assistants and the creation of corporate product training manuals, which can be used by sales assistant supervisors. The industries this book is most suitable for are durable consumer goods, with fast-moving consumer goods as a secondary focus. Because it comes from the hands of an outstanding frontline marketing manager who started from the grassroots, it is highly practical and readable. Therefore, it can serve as a self-study textbook for sales assistants to improve their sales skills, as well as a practical textbook for sales representatives and sales managers to guide and train sales assistants.