Monte Carlo Legend

Author: Liu Shiyin (Editor)
Publisher:
Publish Date: 2005-09-01
Features: . Seven years ago, a cornerstone was laid in a wasteland, a military map was drawn on a blank sheet of paper, and a century-old wish was made in front of a glass of milk—Inner Mongolia burst onto the scene! In seven years, Inner Mongolia's sales revenue soared from 3.7 billion yuan in 1999 to 40.7 billion yuan in 2003, with the latter being 110 times the former, and the average annual growth rate reaching an astonishing 323%! Its ranking among Chinese dairy enterprises rose from 1,116th to 2nd, creating a marketing miracle of surpassing one dairy enterprise every day in its first 1,000 days of existence! "Inner Mongolia Speed" has become a banner for Chinese enterprises. "Inner Mongolia Speed" has been one of the most notable economic terms in recent years. In its first 1,000 days of birth, it surpassed one dairy enterprise every day! Why did Inner Mongolia grow so rapidly? Some say it's due to the burgeoning large market for Chinese dairy products. But this is only the broader context, not the entire reason. Otherwise, why did only "Inner Mongolia" maintain triple-digit growth for five consecutive years, while no other companies did? Some say it's because of the resource advantages of relying on the Inner Mongolia grasslands. But Yili, also located in Inner Mongolia, saw its sales revenue ratio with Inner Mongolia shrink from "Yili: Inner Mongolia ≈ 30:1" in 1999 to "Yili: Inner Mongolia ≈ 1.2:1" in 2004 over the same seven-year period. Moreover, Inner Mongolia's liquid milk market share surpassed Yili in 2003, ranking first nationally. Some say it's because of the Inner Mongolia management team's extensive experience in the dairy industry. Although Ni Gensheng has been in the dairy industry for 27 years, time is only one of the necessary conditions for success, not a causal relationship. What is the secret to Inner Mongolia's rapid growth? Where does the mystery of Ni Gensheng's personal charm lie? This book provides an in-depth interpretation of the Inner Mongolia phenomenon, revealing the secrets of its rapid growth, and offering inspiration to corporate management, the marketing industry, and all interested friends.