Contemporary Circulation Theory: A Study Based on Japanese Circulation Issues

Author: Xia Chunyu
Publisher:
Publish Date: 2005-08-01
Features: This book is Professor Xia Chunyu's new work on circulation theory issues, summarizing and organizing research findings on circulation and marketing theory. The main content covers the definition of basic circulation concepts, research methods and disciplinary attributes of circulation issues, changes in circulation systems, comparative analysis of Japan's circulation structure, international comparisons of circulation structure, behavior, and performance, urban circulation systems, circulation channel theory, circulation policies, etc., with the background material focusing on circulation issues in Japan, where the circulation economy theory is relatively developed. These contents are not only potential research propositions for future circulation economics or circulation theory but also highly valuable research materials. They hold significant reference and value for deepening China's circulation theory research. This book summarizes and organizes research findings on circulation and marketing theory, with most of the content being research results by Japanese scholars based on Japan's circulation issues as background material. Research findings on circulation and marketing are abundant and rich in Japanese literature, including research by Japanese scholars and translated works by Western scholars.