Complete Guide to Business Etiquette

Author: Gu Cheng
Publisher:
Publish Date: 2005-12-01
Features: What affects a company's business is not just the market and products, but the image and etiquette of employees directly impact the company's public image, thereby affecting the company's market performance. – Tony Tong, Chief Representative of L&P Group China, U.S.
Business etiquette is the foundation of international communication. Employee image is an important way for a company to convey its professional standards and image to clients and the public. If you don’t understand business etiquette, it may be impossible to open the door for interactions with clients, and you could lose more business opportunities. – He Bingyi, International Business Etiquette and Professional Image Consultant
Twenty years ago, we didn’t even have mobile phones, so we shouldn’t hear the sound of phones at the dinner table today. – Andy Manhart, Swiss International Etiquette Expert
A brand-new etiquette classroom, comprehensive etiquette norms, and authoritative etiquette guidance. Suitable for: College students entering society, various business professionals, marketing personnel, mid-to-high-level company leaders, and management personnel at all levels.
The Complete Guide to Business Etiquette is based on popularizing business etiquette knowledge, improving the utilization of business etiquette, and strengthening the etiquette image of business professionals. Through detailed explanations of business etiquette knowledge closely related to business life, such as work, socializing, hosting guests, conversations, banquets, and attire, it expands and enhances the practical value of business etiquette, spreads etiquette knowledge, and improves the quality of business professionals, avoiding etiquette mistakes.
By applying professional business etiquette knowledge, it reinforces the spirit of the enterprise, promotes the development of the business, and effectively shapes individual business images while driving the enhancement of corporate image and brand building.