Guomei Commercial Empire

Author: Zhao Jianhua
Publisher:
Publish Date: 2005-10-01
Features: Shocking you, moving you, activating you, learn from him, inspiring you! A startup myth from a commoner to a tycoon, a development secret for an outsider, a winning strategy for a billionaire. This is a comprehensive and in-depth study of the operation and development of Gome! Huang Guangyu tells you in this book that the distance between reality and dreams is only one meter, but this one meter, some people take ten years to cross, while others spend their entire lives. Because of this one meter, it not only determines a person's success or failure, but also determines the life or death of a company. On October 12, 2005, the British Hu Rong launched his seventh rich list in China in Shanghai. Huang Guangyu, with a net worth of 14 billion yuan, once again topped the list, with his personal assets soaring by 3.5 billion yuan. If his top position on the sixth list still surprised many, then his re-election to the top of the seventh list compelled people to deeply explore his true strength and development potential.
In 1985, Huang Guangyu and his brother Huang Junqin left the poor village of Fenghu in Shantou with a loan of 40,000 yuan. They went north to start a business, and it has been exactly 20 years since then. In 20 years, a poor teenager has become the richest person in China with a net worth of 14 billion yuan, climbing step by step to the peak of wealth and creating a series of enviable wealth myths. Meanwhile, his Gome has transformed from a small shop of less than 100 square meters in Beijing into a vast commercial empire with annual sales revenue of over 30 billion yuan, operating across China and expanding overseas. While people are amazed by these miracles, they can't help but wonder: How did Huang Guangyu do it?
One of the authors, the management consultant Zhao Jianhua, is now a visiting consultant for Gome. He has known Huang Guangyu for 18 years and has been closely involved with the company since 1988. In 1988, he wrote the "Company Training Materials" for Gome and participated in the formulation of the company's management system. He has also taken part in employee recruitment and store manager training multiple times, essentially "growing up with Gome" and witnessing its growth. The urge to write a book about Huang Guangyu and Gome has repeatedly stirred him, but Huang Guangyu always said, "There's nothing to write about." Finally, in early this year, Huang Guangyu reluctantly agreed, because this time Zhao Jianhua's argument was: Your and Gome's success can be "replicated," and it is a success that anyone can learn from! When you started your business, you had no favorable background, no capital—you were a completely ordinary person! But you succeeded! Your success can inspire ordinary people like you, especially young entrepreneurs, to help motivate them! This is why Huang Guangyu agreed on the condition that: write less about me, more about Gome, more about everyone!
Dr. Wang Chengming, a writer with years of experience in business management, did not think this was a difficult task when he accepted Zhao Jianhua's invitation to collaborate. After moving into the Gome headquarters in Pengrun Building, he truly experienced Gome: high-level meetings that often ran until after 2 a.m., intense business negotiations everywhere, meticulous management down to the color of clothes and stains on the floor, and the tireless work ethic and constant sense of urgency among ordinary employees. Dr. Wang sighed: What is dedication? In Gome, I found the professional spirit needed in this era.
Unbeknownst to them, the two authors stayed for eight months. Under the planning of He Yangqing, the director of Gome's brand center, they not only witnessed the company's daily management but also experienced major events such as Gome's acquisition of Black Swan, its merger with AIDU, its partnership with Dalian Wanda, and its battle for the Nanjing market. During this time, Huang Guangyu's personal assets also rose from 10.5 billion yuan to 14 billion yuan! This truly evoked the feeling of "a day in the tower, a century in the world."
Now, this book is about to be published, but we always feel we haven't fully captured Gome or written it through. On one hand, it's due to our limitations; on the other hand, Gome is developing too quickly, and it has no choice but to accelerate. Not only do we feel this way, but He Yangqing also feels the same, and Huang Guangyu feels the same too!