Pharmaceutical Company Marketing Financial Management Practical Handbook

Author: He Zhijian
Publisher:
Publish Date: 2003-03-03
Features: This book starts with financial management, attempting to adopt perspectives from both finance and marketing. It analyzes every aspect, from theory to practice, from principles to examples, and from management systems to specific operations, on how pharmaceutical companies should establish a marketing financial management system suitable for their development, helping to enhance their overall competitiveness. Money is the blood of a company, and financial management is the lifeline of its healthy development. "Pharmaceutical Company Marketing Financial Management Practical Handbook" summarizes the experiences of famous domestic and international pharmaceutical companies, analyzing effective financial management methods in every aspect of drug market promotion and sales process control. It is an invaluable practical operational guide for marketing and financial managers and supervisors in pharmaceutical companies. This series aims to help pharmaceutical marketing personnel quickly adapt to the transformation in four major aspects required by the WTO: concepts, rules, systems, and capabilities, growing into specialized marketing talents for Chinese pharmaceutical companies.