International Brand Standardization Manual

Author: International Brand Standard Engineering Organization
Publisher:
Publish Date: 2005-11-01
Features: International Brand Standard Engineering Organization. The International Brand Standard Engineering Organization (IBS), abbreviated as IBS, is a professional institution dedicated to brand scientific research and brand standard certification, jointly initiated and established by experts from the United States, the United Kingdom, France, and other countries. It has absorbed the most advanced brand concepts and operational models of experts worldwide, formulating the "International Brand Standard System" — the IBS10000 standard system. IBS not only emphasizes the scientific and forward-looking nature of theoretical research but also prioritizes the alignment of theory and practice, strengthening the applicability and systematicity of theoretical research for enterprises. IBS promotes the Enterprise International Brand Standard System IBS10000 in China to help domestic enterprises implement the health and competitiveness of international brands, establish a healthy "brand development mechanism," and accelerate the internationalization process of domestic enterprise brands.
International Brand Standard Engineering Organization. The International Brand Standard Engineering Organization (IBS), abbreviated as IBS, is a professional institution dedicated to brand scientific research and brand standard certification, jointly initiated and established by experts from the United States, the United Kingdom, France, and other countries. It has absorbed the most advanced brand concepts and operational models of experts worldwide, formulating the "International Brand Standard System" — the IBS10000 standard system. IBS not only emphasizes the scientific and forward-looking nature of theoretical research but also prioritizes the alignment of theory and practice, strengthening the applicability and systematicity of theoretical research for enterprises. IBS promotes the Enterprise International Brand Standard System IBS10000 in China to help domestic enterprises implement the health and competitiveness of international brands, establish a healthy "brand development mechanism," and accelerate the internationalization process of domestic enterprise brands.
This book summarizes some universally applicable brand operational principles based on the characteristics of enterprise brands. The entire book is divided into thirty-nine chapters according to the basic trajectory of enterprise brand development, including the IBS brand certification standard system, brand planning, brand positioning, brand naming, trademark registration, brand core value, brand core power and accelerated enhancement, sowing "brand core strength" to construct a brand "self-organizing system," "Brand Porter System" and brand index model, brand element periodic table, brand physical model, CIS, brand and quality, brand and advertising, brand ambassadors, brand marketing, brand public relations, brand culture, brand integrated marketing communication, brand and "event marketing," brand management, brand operations, brand extension, brand credit, brand network, anti-brand effect, "anti-brand" detection, negative brand, ethnic brand roadmap, brand blood type and zodiac, brand power brand, non-brand, brand satisfaction, brand loyalty, brand diagnosis, brand early warning, etc.
The feature of this book lies in quantifying brands, proposing a basic unit for brands, and creating brand models. Through systematic research and analysis of enterprises' brand strategies, brand design, brand positioning, and actual execution, the book divides corporate brand behavior into several subsystems and quantifies each subsystem using mathematical and physical analytical and computational methods, more intuitively reflecting the characteristics of an enterprise's brand development and brand value. Additionally, through theoretical analysis of each subsystem, the book summarizes standardized operational modules for enterprise brand execution to achieve the goal of brand standardization.