Market Research Bible

Author: Zhang Piyou
Publisher:
Publish Date: 2006-01-01
Features: As Weber said: Everyone only sees what is in their heart; China also has a famous saying: Even the wisest person makes mistakes. No matter how profound a strategy or heroic a figure, they also have limitations in their perspective. Only scientific research can be the bright light that illuminates the business sea! This book is divided into three parts: Research Basics, Practical Operations, and Data Compilation. The author, with over a decade of research in the field, explains the fundamental knowledge of research in an accessible manner, provides numerous cases and case analyses, and offers rich resources such as a glossary of terms and a compilation of data search websites. It is highly valuable for business managers, market research companies, and those training research personnel. Additionally, this book can help beginners in the field of market research to conduct self-training, enabling them to start easily with just this one volume, without relying on other materials.