"Enter for a new line does not need to be translated, return as it is, all other Chinese should be translated into English: The Only Winner -- Ellison and His Oracle Empire"

Author: (American) Karen Sothwick
Publisher:
Publish Date: 2005-08-01
Features: If Larry Ellison is the enigmatic master of the digital Middle Earth, perched atop his glass tower in Silicon Valley, then Karen Sothwick is his Tolkien. She skillfully analyzes the fierce behaviors that propelled Oracle to success, and the Ellison in the book is richer than the real one. Oracle is the resilient survivor of a high-tech train wreck, and Sothwick's book is an important record of today and tomorrow. — Owen Edwards, author of The Netscape Era
This is a fascinating book that examines the business mind of someone from Silicon Valley who is both strange and successful. Sothwick reveals all aspects of modern Oracle with her exceptional writing skills. Even if you think your company has nothing to do with Larry, you should still read this book. — Paul Saffo, Director of the Future Institute
Karen Sothwick's work comprehensively documents the brilliant yet controversial career of Larry Ellison. Ellison single-handedly built Oracle into one of the largest technology companies in the United States with his determination and ambition, but his elusive management style kept the company on the brink of success and disaster. The hostile takeover of is a prime example. Larry Ellison's brilliant strategic moves sparked a new competition in the enterprise software field. Ellison often says, "Everyone fails but me," and people frequently associate this with him, so most assume it's his famous quote. However, it actually comes from Genghis Khan, but it fits Ellison perfectly, not only reflecting his attitude toward competitors but also showcasing how he runs Oracle. Internally, Ellison repeatedly purged key operators, salespeople, and marketers who had grown too powerful. Ellison's obsession with absolute control made it impossible for him to work with his deputy who had stabilized the company during critical moments, a style that brought Oracle to the brink of collapse and could very well lead to the same fate again. In the 21st century, Larry Ellison is one of the most notable and most influential leaders. I Win, You Lose raises a question: Since Oracle's products are so important and so many people rely on them, why are they under the control of one person? While trusting in Ellison's talent and contributions, the book also issues a warning: the personality of a genius can become his company's biggest enemy.