E-commerce applications

Author: Tan Haoqiang (Editor-in-Chief)
Publisher:
Publish Date: 2005-10-01
Features: This book primarily introduces the basic concepts involved in e-commerce to enable readers to quickly enter this attractive field of knowledge. The book consists of 8 chapters, which can be broadly divided into three levels of knowledge. The first part covers the basic concepts of e-commerce and the network infrastructure for building e-commerce, including Chapter 1 on E-commerce Basic Concepts and Chapter 2 on the Network Infrastructure for Business. The second part focuses on more specific skills, including Chapter 3 on E-commerce Websites, Chapter 4 on Network Marketing, Chapter 5 on E-commerce Payments, and Chapter 7 on E-commerce Logistics. The third part addresses the security and related legal issues of e-commerce, including Chapter 6 on E-commerce Security and Chapter 8 on E-commerce Law and the Integrity System. The book emphasizes the cultivation of practical application skills. In addition to providing typical cases and thought-exercise questions in each chapter, it also includes practical exercises to help readers initially master the ability to solve some practical e-commerce problems.