Photoshop Commercial Image Creation Techniques

Author: (USA) Bert Monroy
Publisher:
Publish Date: 2006-01-01
Features: "I am a commercial image creator, and you can see the images I create on magazine covers, advertisements, posters, and more. Although the commercial image creation process involves many steps and techniques, Photoshop plays a key role in the entire process. We have been using it since it was first released. During the creative process, I often emphasize that what I enjoy is not the final image but the process that produces it. This book is intended to introduce these processes." Bert Monroy
This book focuses on methods for creating commercial works using Photoshop. However, you can apply these methods and case studies to any Photoshop project. You will learn how to:
· Control Alpha channels, layers, masks, and clipping masks;
· Combine Adobe Illustrator with Photoshop in your projects;
· Create eye-catching composite images;
· Design images with professional-level shadows and highlights;
· Use photo compositing for illustrations;
· Create custom brushes and flexibly use the Clone Stamp tool;
· Retouch images to add details or change the atmosphere.
The author, Bert Monroy, is a pioneer in digital art. In this book, based on his 20+ years of experience in the advertising industry and over 30 years of commercial image creation, he introduces knowledge about all aspects of commercial image creation, including conceptual design, element organization, layout design, and work techniques he has summarized over the years. The book is divided into four parts.
Part 1 (Chapter 1) introduces the fundamental techniques in Photoshop, such as Alpha channels, layers, adjustment layers, masks, clipping masks, clipping paths, the Pen tool, and calculations. These techniques are essential for commercial image creation but can be challenging to master and apply flexibly.
Part 2 (Chapters 2 and 5) covers how to combine Photoshop with Adobe Illustrator and 3D applications in the commercial image creation process. This knowledge can broaden your perspective and improve your image creation efficiency.
Part 3 (Chapters 3 and 4) introduces common photo retouching and compositing techniques used in commercial image creation.
Part 4 (The remaining chapters) features some of the author's works. Unlike others, not only can you see beautiful effects like posters, magazine covers, and stitching in these works, but you can also explore the creative process behind special effects such as a moldy bathroom, a waterlogged sidewalk, and a broken window.
Some of the techniques introduced in this book are highly innovative. For example, the Photoshop grass brush was created by the author during the testing phase of Photoshop 7 and was later adopted by Adobe as a preset brush for Photoshop. The book provides a detailed explanation of the brush's creation process. Techniques like this are scattered throughout the book.
This book is suitable for readers at all levels in fields such as commercial image creation, digital photography, advertising photography, graphic design, and photo retouching.