Publishing Basics

Author: Luo Zichu
Publisher:
Publish Date: 2005-08-01
Features: This book is a national-level planning textbook for the 15th Five-Year Plan in general higher education. The entire book is divided into nine chapters, comprehensively and systematically elaborating on the basic theories and related fundamental knowledge of publishing, providing theoretical guidance for the development of publishing practice. The specific content includes: Publishing and the Discipline of Publishing, China's Publishing Industry and Publishing System, Publishing Resources and Their Allocation, Organization of Publication Production Activities, Publication Market and Demand, Organization of Publication Distribution Activities, Publishing Education and Talent Development, and the Development of China's Publishing Industry.