Media Frontline Report (Figures, Photos)

Author: Zhou Wei
Publisher:
Publish Date: 2004-04-01
Features: Studying cutting-edge media issues and exchanging ideas with those concerned about media transformation has been our initial aspiration. As the discussion deepens, we increasingly feel a responsibility to do this well, because the media industry is related to national progress, national cultural sovereignty, and the great rejuvenation of the Chinese nation. This is the duty, task, and mission of every media professional. Currently, the wave of media group integration is surging, new media talents are emerging one after another, and joining the WTO has made the media face numerous new situations, tasks, and issues. Where is media reform heading? This is a question that haunts all media professionals. This book, from the strategic height of economic globalization and participation in international competition, presents a panoramic view of the ongoing media transformation in China, addresses a series of cutting-edge media issues, and introduces the basic operations of Western media. The book is divided into six parts: The Rising Wave of Media Group Integration, Foreign Media Making Inroads into China, The Competition of New Newspapers, New Media Economy, Media Illness, and Western Media Operations.