Author: Zeng Ming
Publisher:
Publish Date: 2004-05-01
Features: Mr. Zeng Ming is a dedicated and responsible scholar. Since returning to China in 1998, he spent six years deeply researching the actual operations of Chinese enterprises before summarizing these excellent achievements in the book. This enables him to organically integrate advanced management theories from abroad with the specific practices of Chinese enterprises, making the content both accessible and instructive, with practical guidance. The purpose of this book is to help Chinese enterprises master the winning strategies in the new survival environment. Through rigorous theoretical analysis and extensive empirical research, the author thoroughly explores the core issues that Chinese enterprises must address to achieve future success. He proposes unique solutions to the urgent and critical concerns of Chinese entrepreneurs, charting a clear path for Chinese enterprises to truly become world-class leaders.
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