Enterprise Strategy Analysis

Author: Zou Zhaoxi
Publisher:
Publish Date: 2005-01-01
Features: This book strives to more fully reflect the fundamental role of economics, especially modern economics, in strategic management. The innovative aspect of this book lies in integrating the economic analysis of corporate strategy into the description of the strategic management process, aiming to showcase the logical beauty of economics in strategic analysis and achieve the effect of making readers "not only know what is right but also understand why it is right." Considering that most strategic management courses in China and abroad are structured around management processes, the book maintains a logical sequence of "strategic analysis—strategic choice—strategic implementation" to meet teaching needs. In terms of content, the book attempts to comprehensively synthesize and summarize the views of various schools of strategic management theories both domestically and internationally. In its exposition, the book emphasizes using comparative and inductive methods to distinguish itself from simple references to original works, thereby helping readers better understand the profound ideological connotations of strategic management scholars.