Business Ethics and Human Ethics

Author: Wang Dahai, Xu Ying, He Kun (editors)
Publisher:
Publish Date: 2004-11-01
Features: Business is human enterprise, goods reflect character, the way of business is the way of humanity—this is an unshakable commercial principle spanning 5,000 years. This book presents classic business stories from multiple perspectives and levels, revealing the nine most valuable characters in business wisdom over 5,000 years: "Recognition, Momentum, Opportunity, Change, Harmony, Trust, Frugality, Diligence, and Generosity." In the world of business, for merchants, success in commerce requires a clear understanding of the way of business. The way of business combines wisdom and capability, an integration of sharp vision, a composed mindset, and decisive decision-making. It is the accumulated wisdom of generations of merchants in their business journeys—a priceless intangible asset and the key to unlocking success in business. Especially in today's era of intellectual thinking, discovering and leveraging it to create value is crucial. The way of business is so important and mysterious, as if it governs everything a merchant does. Without it, even if a business succeeds, it is mostly accidental, a mid-career success that cannot last. Only merchants who truly understand the way of business will ultimately receive satisfying rewards.