Market Research Techniques Manual

Author: [UK] Bernard
Publisher:
Publish Date: 2005-11-01
Features: This book is one of the few reputable professional market research tools in the world today, benefiting greatly market research analysts, marketing professionals, information consulting service personnel, as well as faculty and students of management majors in universities and colleges. Looking ahead at future development trends, we can see the bright prospects for the market research industry. — Ke Hui, Professor, Doctoral Supervisor, Institute of Survey and Statistics, Communication University of China, President of the China Information Association Market Research Industry Branch, Vice President of the China Market Information Research Association.
With the continuous deepening of marketization in China, the application of market research techniques and methods has become increasingly widespread. We urgently need a book that systematically, comprehensively, and authoritatively introduces market research techniques, and Market Research Techniques Handbook meets this demand. — Lin Xin, President, Xinhua Research & Consulting Co., Ltd.
The content in this book reflects the expertise of industry professionals, who present us with internationally advanced and mature market research techniques. Whether for market research professionals or those with less experience in market research, this book is a rare gem. — Qi Mingzhu, Technical Director, Xinhua Research & Consulting Co., Ltd.
With the continuous deepening of marketization in China, the application of market research techniques and methods has become increasingly widespread. This book introduces internationally advanced and mature market research techniques and methods, including how to plan market research, preparing for desk research, designing questionnaires, quantitative research methods, qualitative research methods, new product development and testing, the application of media, data analysis and model building, market forecasting, and the presentation and writing of market research results and analysis reports. The content is comprehensive and practical, making it a valuable tool for tracking, understanding, and learning international advanced market research techniques and methods, and providing important reference value for market research and analysis personnel. This book is suitable for market research and analysis personnel, marketing professionals, information consulting service personnel, as well as faculty and students of management majors in universities and colleges.