Advertising Salesperson Training Guide: Sales Grand Lecture

Author: Li Fangyi
Publisher:
Publish Date: 2006-01-01
Features: This book starts by introducing the development of China's advertising industry and the types of advertising, then provides a detailed explanation of the sales of various advertisements, such as newspaper ads, television ads, online ads, outdoor ads, radio ads, and DM magazine ads. The book includes numerous practical cases, and the appendix lists 100 questions for advertising clients, reviews of outstanding advertisements, and common terms in the advertising industry. The content is well-organized and rich in detail. This book is a must-read manual for all advertising professionals, as well as suitable for media industry professionals, and teachers and students of advertising majors in universities and colleges.
This book starts by introducing the development of China's advertising industry and the types of advertising, then provides a detailed explanation of the sales of various advertisements, such as newspaper ads, television ads, online ads, outdoor ads, radio ads, and DM magazine ads. The book includes numerous practical cases, and the appendix lists 100 questions for advertising clients, reviews of outstanding advertisements, and common terms in the advertising industry. The content is well-organized and rich in detail. This book is a must-read manual for all advertising professionals, as well as suitable for media industry professionals, and teachers and students of advertising majors in universities and colleges.