Corporate Communication: Principles, Methods, and Strategies

Author: (English) Oliver
Publisher:
Publish Date: 2005-11-01
Features: Today, every level of organizational information dissemination is undergoing tremendous changes, which has a significant impact on organizational communication planners and practitioners. This book provides a comprehensive analysis and commentary on these changes. The author emphasizes the importance of communication between people in a technology-driven society, as well as the crucial role of symmetrical communication in internal and external public affairs. The author points out that direct contact, negotiation, consultation, and strategic planning at the functional and strategic levels can facilitate mutual understanding between individuals or groups by communicating their judgments and value perceptions regarding work priorities. Both individuals and organizations will benefit from this. This book offers useful information for undergraduate management students, MBA students, and managers who wish to improve their communication skills and gain a deeper understanding of communication as a discipline.