Automotive Marketing Practice

Author: Luan Zhiqiang Zhang Hong
Publisher:
Publish Date: 2005-10-01
Features: This book is divided into 8 chapters, covering an overview of the development of the automotive industry both domestically and internationally, automotive trade, used car transactions, automotive insurance and claims, after-sales service for automobiles, automotive logistics and supply chain management, management of automotive sales teams, and marketing management of automotive brands. The book combines the actual conditions of the Chinese automotive market to elaborate on its hot issues, focusing on introducing solutions to some specific practical problems in automotive marketing management. Each chapter of the book is a relatively independent topic, rich in content, easy to understand, highlighting practical characteristics, and is operational and instructive. This book is suitable for professionals in automotive marketing management from automotive production enterprises, as well as managers and sales personnel in automotive sales enterprises. It can also serve as a teaching reference for teachers and students in universities and higher vocational colleges. Additionally, many chapters cover topics relevant to car owners, making it suitable for car owners and individuals from all walks of life who are interested in automotive marketing.