Strategies of Multinational Corporations Operating in China: Behavior, Process, Motivation, and Cases

Author: Mao Yunshi
Publisher:
Publish Date: 2005-10-01
Features: The writing framework and main content of this book were proposed and written by Professor Mao Yunshi based on previous research. In the research writing process, large-scale questionnaires and case studies were conducted on multinational companies operating in China, including questionnaires and field investigations of foreign multinational companies. Other content is based on the research of doctoral dissertations, specialized academic papers, and master's and MBA theses on various aspects of the business strategies of multinational companies operating in China, and is expanded and deepened. The formation of these papers is also based on a large number of questionnaires and field investigations, and has been repeatedly discussed and revised in small-scale conferences. This book grasps the characteristics of the integrated-localized business strategies of multinational companies in general, and details them at various functional levels, including specific manifestations of supply/ sales, research and development, financing, human resources, marketing, etc. It also covers the development trends of corporate-level strategies such as business integration and equity arrangements of multinational companies. This book provides an in-depth analysis of the business strategies, competitive advantages, competitive positions, and operational performance of multinational companies in China, combining theory with practice. It not only enriches the theoretical research on the business strategies of multinational companies in developing countries but also has strong guiding significance for the future operations and development of multinational companies in China and Chinese enterprises. At the same time, it provides reference and basis for the government to formulate relevant industrial and foreign investment policies.