Market Positioning Strategy of Small and Medium-sized Commercial Banks

Author: Li Shuyin
Publisher:
Publish Date: 2005-11-04
Features: This book incorporates the outstanding achievements of relevant disciplines such as business management, marketing, and finance. It systematically analyzes the main problems and shortcomings in the market positioning strategies of small and medium-sized commercial banks in China, as well as the constraints affecting their market positioning. Furthermore, it proposes targeted measures and strategies for small and medium-sized commercial banks in China to adopt when conducting market positioning. The research methodology primarily employs models and theories from strategic management, including SWOT analysis, Porter's Five Forces analysis, and Porter's theory of competitive advantage and competitive strategy. Combined with quantitative and qualitative analyses, as well as case studies, the book applies marketing concepts. Based on domestic and international research, this book conducts an in-depth study of the differentiation-based market positioning strategy for small and medium-sized commercial banks. It analyzes the necessity and feasibility of the differentiation-based market positioning strategy, describes the specific implementation process of the positioning strategy, and highlights the innovative aspects of the book. Additionally, the book expands the traditional CAP positioning model, broadening it from a narrow definition of customer, business scope, and product selection to a broader definition of customer, business scope, and product positioning.